Hallmark Channel: Promo Package
Role: Concept, Design
Produced at Imaginary Forces
Building off the existing "H is..." campaign, Hallmark wanted a new look. Integrating the tagline “Make yourself at home” a branding strategy was developed that showcased uplifting scenes where the “H” would be discovered through surprising reveals. A home door functions as the vehicle in every ID as the endtag. This board helped win the pitch but were not produced due to budgetary issues.