Hasbro Theatrical Logo
Role: Concept, Designer
Produced at Imaginary Forces

Hasbro now being in the movie business with such properties as Transformers and G.I. Joe, needed a presence with a theatrical logo. Working with Imaginary Forces I developed two concepts based on the clients desire to showcase their logo as well as their various licensing properties. In both versions Hasbro’s original historical mascot is featured to remind people of Hasbro’s varied game and toy legacy. A zoetrope is used to reinforce this idea as well as to serve a portal into the world of Hasbro. The second concept plays off the idea of Hasbro being at the movies. In the end the client abandoned the desire to showcase their products, making the theatrical logo more timeless and classic.