Logo: Branding Package
Role: Creative Director, Designer, Animator
Client: MTV Networks/Viacom
Working directly with the staff at the newly launched Logo Channel, I was involved in conceptualizing and executing the on-air branding for the network. Talent, reflective of the core target audience was to be featured for the ID’s with ornamental graphics making up the rest. The strictly graphic elements were carried over to complete the toolkit. The tone was to be fun, fresh, vibrant and youthful.