NBC Rebrand Package
Role: Art Director, Designer, Copywriter
Produced at Department of the 4th Dimension

Moments. Our own lives and those watched on TV are colored by them. The best television offers us all moments reflective of our own, that we then share amongst each other. Two visual branding styles were developed based around this brand statement. Colored prisms that make up the peacock feathers of the NBC logo, would color the on-air campaign. All promotional material would be figuratively filtered through the prisms. The other is a colored “a-ha” moment bubble. Interchangeable amongst prerecorded content or original footage of actors representing the audience.